It was just a decade or so ago when Apple’s iPod ruled the portable music player industry. Even more ubiquitous was Apple’s iTunes app. You remember iTunes, right? It was all the rage back in the day. Today, competitors abound, including this Mac app and music service which lets you store thousands of songs online for free.
Storage Free, Music Not
Apple’s two largest music store competitors are Google and Amazon. The latest version of Google Music Manager is out and it does a few things iTunes does not.
First of all, Google Music Manager is a free app which lets you store online up to 20,000 of your own songs.
Music Manager doesn’t replace iTunes. It merely takes you and your music away from iTunes and stores it online using Google’s famed storage services.
Unlike iTunes, Music Manager only runs on your Mac, and it’s not a store to buy music. Use it to upload music that’s already on your Mac so you’ll be able to listen to it on any PC or mobile device.
The app requires a Google account, of course, and Google Play. To play music you’ll need to have Google’s Music Player and click the ‘Go To Music Player’ button.
If Music Manager is just an uploader and not a media store or a player, then why does it exist?
Google needs an easy way for you to store your music online, making every song accessible from nearly any mobile or desktop or notebook device. What’s the benefit to Google?
First, Music Manager and Google play get you off of iTunes. That’s a plus. Second, putting your music on Google’s servers, and attaching them to your Google account, means the company knows more about you, so advertising can be ever more targeted to your tastes, wants, needs, and demographic information.
There’s no such thing as a free lunch, folks. Google gives you toys in exchange for knowing too much about you and your daily habits. That’s just creepy.