Emergency room doctors will call the time of death when a patient cannot be revived, so I’m calling it for Microsoft. The Windows and Office behemoth has been gasping last breaths for a few years, rallying briefly here and there to spend a few billion dollars to resuscitate itself, but to no avail.
Microsoft Is Dead
I know what you’re thinking. ‘Kate, how can a company that owns the traditional PC market, one which rakes in billions of profits on Windows and Office, be dead?‘
That’s a fair question. Actually, Microsoft may already be dead, but now poses as a cast member of The Walking Dead.
Back in June, 2007 Apple launched the iPhone and that watershed moment signaled the end of Microsoft.
The iPhone, followed up by the even more successful iPad, heralded the future and left the past for Microsoft to live on crumbs. Steve Jobs called it the post-PC era.
Microsoft reigned and reigns in the PC industry (unless you start to count the Mac’s profits vs PC makers), while Apple reigns in the rapidly growing mobile device arena where the Windows maker has virtually no presence.
Think about it. A billion or so smartphones and tablets are produced each year and the number is growing. Compared to Apple’s iPhone and iPad, which rake in about 80-percent of the industry’s profits, how does Microsoft fare?
The Windows Surface tablet is a dud. Windows 8 is a dud. Windows Phone is a dud. Recent and ill advised purchases from Microsoft’s deathbed are equal parts baffling and desperate. Billions for Skype. More billions for Nokia.
What does Microsoft have to show for all the effort put into the growing mobile device era? Failure after failure. Who are the winners? Apple. To a certain extent, Samsung? Anyone else? No, and on the list of potential survivors of the mobile device era there are plenty of companies between Apple and Microsoft.
Let’s call it what it is. Microsoft is dead.