Google, Microsoft, Samsung, Amazon, and various and sundry PC manufacturers as well as tablet and smartphone makers seem to go into a death-like hibernation mode whenever Apple goes quiet while working on the next product revolution. Says who? Amazon’s CEO.
‘Apple, Please Help Me!’
Alright, CEO Jeff Bezos didn’t use those exact words, but the idea is the same. Bezos said this to shareholders at the company’s recent annual meeting.
Retail in general, e-commerce for sure, technology and our devices. We take great care to try and keep our product roadmaps quiet.
Well, duh. Until Apple ships a new category killer and disrupts an industry, Amazon doesn’t have much to say. Or, much to do. They’re certainly not busy counting profits.
I would love to know what Apple’s product roadmap is. That would be very helpful to me.
Of course he would. Apple isn’t much of a research and development partner for Amazon if the company keeps quiet about new products.
They work hard to keep their product roadmaps quiet.
Well, that’s true. Amazon, like Google, Samsung, and Microsoft don’t have to work so hard to keep their roadmaps quiet because, well, their roadmaps are not printed until Apple launches a new product.
Innovation seems to die whenever Apple goes dark and quiet while deep into R&D. Oh, sure. All the usual suspects create new features that Apple usually doesn’t even bother with, but that’s called ‘incremental innovation.’
Apple prefers what is known as ‘disruptive innovation,’ not something you’ll see much of from the Copycat Crowd.
To see the roadmap of other companies all you have to do is look at what Apple does.
The Mac beget Windows. iPod beget the Zune. Apple Store beget the Microsoft Store. Apple Store beget the Samsung, Google, and Microsoft store-within-a-store at Best Buy. iPhone beget Android OS. iPad beget the stream of cheap tablets (which look nothing like the tablets Microsoft tried to hawk a decade ago).
How well are members of the Copycat Crowd doing with their version of innovation? Every quarter, Apple, as does Google, Amazon, Samsung, and Microsoft, releases financial information. Every quarter Apple releases the number of Macs, iPhones, and iPads sold that quarter.
If innovation is going so well at Google, Amazon, Samsung, Microsoft and other nominal Apple competitors, then where are their numbers?
They’re all too embarrassed to tell anyone how many of whatever they sold of the most recent copycat products. That’s why their product roadmaps are so quiet. They’re waiting for Apple to tell them what to build.