The past few days have seen headlines and analysis that tell me Apple CEO Tim Cook is a clueless chump. And, contrasting headlines that say Tim Cook is brilliant and finally stepping out of Steve Jobs’ long, dark shadow. Well, which is it? Clever or clueless?
We Need A Criteria Checklist
The problem here is that Apple does pretty much what Apple has always done, though more so in the 21st century; the era of the second coming of Apple co-founder Steve Jobs.
That makes it especially difficult for critics to be correct in their analysis of Apple’s corporate actions.
The latest list of the negatives came from the laughable Lefsetz Letter, more of a compendium of everything any critic ever wrote about Apple, but attached Tim Cook’s name to the list.
The negative and positives boil down to this list.
Subscription music is the next big thing and Apple doesn’t get it. Headphones have peaked and Apple doesn’t get it. Steve Jobs was a master marketer but Apple is first and foremost about tech. Steve Jobs was about usability but Apple’s Tim Cook is a clueless operations freak.
On the other hand, Beats Music and Beats headphones and speakers have a few million fans, among them Zac Hall who is afraid Apple will screw it all up. In the Beats deal Apple gets rapper Dr. Dre, music icon Jimmy Iovine, Beats streaming music subscription service (which has yet to prove itself a viable business), and a bunch of style over substance headphones and speakers.
What’s Missing Is The List
What’s missing in all of this obviously contradictory analysis about Apple’s past, present, and future is a simple list of criteria; items we can all agree upon which define success or failure.
An opinion, one way or the other, doesn’t carry much weight if it doesn’t have some analysis behind it. The fact that a critic thinks Tim Cook is clueless is an opinion which has little value because everything Tim Cook runs makes big truckloads of money.
How about a list of what makes a business unsuccessful? Where’s the criteria? How about a list of what makes a business deal, such as Beats, successful? Where’s the criteria?
Most of what we hear about Apple these days is unqualified opinion– lots of noise with little analysis or insight to back it up. To critics and fans, give me a list of what’s bad and what’s good, and let’s see how Apple stacks up or falls down.
As it stands now, there’s just a lot of sour grapes background noise trying to talk over the sound of Apple laughing all the way to the bank.