As always, Apple is avery secretive company, seldom revealing a hand before it’s time. However, up and down the line, Apple reveals a direction, and from those scant revelations, a product line can be ascertained; in general, certainly, but with some accuracy.
It’s All In The Gravity
Think of Apple’s tactics in hiding product development plans as shrouded in gravity. We can’t see gravity, but we can see the impact gravity has around us.
That holds true for everything on the earth, as well as celestial bodies. Some stars are known not because they’re visible, but because of the impact they have on other elements of the galaxy.
Apple’s basic product line is made up of the aging Mac and OS X, a handful of applications for both OS X and iOS, iPhone, iPad, and a few add on products.
We can safely discern that OS X 10.10 will push further into 64-bit territory; Macs will have every faster CPUs with higher resolutions displays which sip battery power.
The same visual can be applied to iPhone and iPad. Larger screens, greater resolution, faster CPUs, perhaps more storage, even Touch ID and perhaps retina eye scans for security.
What We Cannot See
What we cannot see of Apple’s road map of products remains somewhat visible. The company has been on a hiring spree for biometric engineering talent. Biometric sensors have great potential, and mark another way to differentiate Apple products.
Dovetailing into that is wearable technology. Apple hired a retail guru or two with ties to the fashion industry. Wearable tech is already here with Google’s Glass and Samsung’s Gear but Apple is seldom the first to a party.
We don’t see or hear much about those personnel hires, but they reveal directions Apple is headed. The company has invested tens of millions to produce a sapphire screen, again leap frogging competitors, but Apple also renewed the stake in Liquidmetal technology, with recent patent filings revealing a process to combine sapphire glass with Ligquidmetal cases.
Again, no announcement from Apple, but the breadcrumb trail, whether purposeful, or inadvertent, is obvious. What Apple does not do is what both Google and Samsung, and often Microsoft do– reveal futuristic products. That gives them the allure of being an innovative company without actually delivering a useful new product to customers.
It’s left to Apple to figure out how to create a product a customer is willing to buy.