For a company that makes around $400-million dollars a week in profits, such losses are chump change. What Apple’s legal battle has done is raise Samsung’s awareness in the world as a serial technology thief where lawyers run R&D.
R&D Strategy Revealed
There are probably good reasons why Apple doesn’t sue the pants off Google for infringing the iPhone’s operating system with Android OS, but that hasn’t happened yet.
After all, Apple makes a living the old fashioned way by selling hardware. Google’s methodology is different.
They give you free apps in exchange for personal information which they sell to advertisers. Much different.
Alright, back to Samsung’s Research and Development strategy. Apple divulged that it spent almost $1.5-billion last quarter on R&D.
How does that contrast with Samsung? Apple’s numerous legal battles around the world have revealed in clear detail that Samsung’s R&D effort is much different, and costs the Korean conglomerate much less money.
Steal, Then Stall
From everything I can see from my perch as an Apple watcher and technology gadget hound, Samsung’s strategy for Research and Development is crystal clear.
Steal technology from other companies. Then stall for years in a court system that is not only blind, but glacial in meting out justice in a timely manner.
Down through the years Samsung has been sued time and again by other technology companies for patent infringement only to have the cases drag on forever in court while Samsung prospers (after all, there’s more profit if there’s no real Research and Development, right?).
All a person needed to do was to look at a Samsung smartphone and compare it to an iPhone to see where Samsung came up with the idea for the Galaxy line of knockoffs.
Samsung has a history of price fixing and patent infringement among many products and business segments. The battle with Apple is nothing new, and it would be safe to say that many of Samsung’s R&D expenses are probably lawyer fees.
While Samsung’s misdeeds are well known in various technology industries, Apple’s lawsuits against the company have raised the profile and made public Samsung’s R&D strategy as a serial copyist, a serial thief of intellectual property, often found guilty, but seldom punished.
True punishment for such infringement and blatant copying should come from customers who avoid buying Samsung products. How long before Apple stops funding Samsung’s misdeeds and obtains screens and CPUs from other sources?