Look what Apple’s retail stores did for the company starting back in mid-2001. Apple wanted and needed a way to showcase Apple’s products (the iPod wasn’t released until later in 2001). Apple’s critics predicted failure within a year or two. What happened?
Thinking Ahead, Different
Apple’s retail stores have been a huge success and helped the company grow to dominance in portable media players, smartphones and tablets, not to mention the continued success of the premium-priced Mac.
Instead of relying on others to showcase Apple’s wares, the company decided to take matters internally, to open and manage their own retail locations.
Since then, Apple Computer– once synonymous with the Mac– became Apple Inc, with a growing line of products which work well together; device, software, hardware, services, purchases.
Look at Apple’s product line then– the Mac– and look at the line today.
Look at how Apple sold products before the Apple Store, and look at how products are sold today.
The new Apple, starting from the second coming of Steve Jobs in 1997, has been unafraid to venture into new directions. The purchase of Beats Electronics should signal another milestone has been reached.
What will Apple do with Beats?
Beats Me, Too
Everyone who watches Apple– from Wall Street charlatans to the technorati elite– have plenty of conflicting perspectives about the Beats deal.
Think about what Beats is. It’s a trendy company which sells high end headphone gear, and a popular line of portable speakers. Beats owns a huge chunk of the headphone market segment of $100 plus devices. Beats products are stylish and premium priced, and that just smacks of Apple.
Many of Apple’s most devoted watchers expect the company to get into the wearable technology business– iWatch, iGlasses, iShoes. Beats is already there with invogue and sophisticated wearable designs.
Take those popular headphones and integrate them into Apple’s line of hardware– seamless connectivity with iPhone, iPad, Mac; streaming music, iTunes library music, alerts, alarms, and phone calls.
Now it’s a little easier to see why the Beats buy makes some sense, and why it’s a new direction for the new Apple all while acting much like the Apple under Steve Jobs’ reign back at the turn of the century.