It’s time to stop beating this old dead horse. There is no Apple television. TV is a massive problem that’s too difficult even for Apple to crack. Well, that is, unless Apple decides to top AT&T and buy DirecTV instead.
He. Said. What?
CNBC’s resident charlatan, Jim Cramer, asked the one question that has been on everyone’s mind for years. ‘Why isn’t Apple or Google bidding for DirectTV?‘
If you’ve been hiking along the Rio Grande recently you can be excused for not knowing that AT&T wants to buy DirecTV for a hair less than $50-billion.
Cramer can’t figure out why no one else wants to up the bid price. Yet he explains the reason himself.
Why does AT&T want DirecTV and nobody else does?
I suspect it has to do with controlling eyeballs. That and AT&T’s board of directors said, “T-Mobile is out, so now we have to do something big.” Buying DirecTV would be big alright. A big mistake.
Here’s why. Cramer, a DirecTV customer explains it all:
There is simply no other reason I would ever take this monstrosity of a network with a dish that goes down on every storm and one that has disconnected me endlessly for no good reason…
Believe me, if this satellite technology were at all up to snuff Apple, Google and Facebook would all be bidding for it.
There you go. What else do you need to know? Apple doesn’t want to buy a bag of hurt, and that’s DirecTV. Apple also doesn’t want to buy the bag of hurt that is an Apple branded television. There’s no money there.
That. Leaves. Content.
I’ve said it before but it requires a repeat because technorati pundits and Wall Street’s lying minions keep bringing it up as the future of Apple.
Television and movies is a hugely Balkanized industry with many, many players; all of whom get a healthy slice of a hugely profitable industry, and not one of them is willing to let go of their respective slice.
Apple is but one of many players and corralling the rest of them– cable TV, TV stations, networks, content producers– into a single direction is akin to herding cats or worse (trying to shave a mountain lion while in a portable potty comes to mind.
It’s not that Apple doesn’t want to corral the television industry. It’s not that the technology can’t give us stream content on demand. It’s that Steve Jobs is not here to pull all the strings to make it work. Maybe the ghost of Steve Jobs would be more persuasive.
The content industry is forever fragmented and Apple can only be a bit player among many powerful overlords.