For those of us who remember when the Mac was synonymous with Apple and Apple was the Mac, the past decade or so has revealed that the company Steve Jobs built is anything but one dimensional in nature.
Think about all that Apple has launched since the turn of the century. Apple retail stores, iPod, iTunes, iTunes Music Store, Mac on Intel, iPhone, iTunes App Store, Apple TV, iPad, Mac App Store.
That’s a heady list of accomplishments, and obviously Apple isn’t done yet. Here’s what I want Apple to do next.
Home, Health, And Security
If Apple is a company that is all about the user experience, then Apple in the 21st century has succeeded beyond the wildest dreams of Steve Jobs (or pretty much anyone else with ties to the tech industry of the last century).
Everyone knows we’ll have more iPhones, iPads, and Macs in the future. We’re likely to have new devices, too, probably of the iWear, iWatch, iHear (beats headphones), and iGlasses variety– plenty of opportunities for wearable technology.
Fine. Bring it on. But here’s what I want, too.
Security. In a word, I want Apple to come down hard on personal security and make more ways where I cannot be tracked by the likes of Google, social networks, the N.S.A. or anyone else who finds that my personal information can enrich their lives.
We need a security advocate with technology that prevents or inhibits those who would treat me as the product and not a customers (Google and Amazon, I’m looking at you). I am willing to pay more for devices that do not track my every move and send the details somewhere else.
Home and Health. Let me call this iHome or iHealth, but it should be a platform that works seamlessly with Apple devices to secure the home, monitor the home, and monitor our physical health.
That request seems to fit well with wearable devices which require low power and specific types of sensors, and Apple is already known to be working in that area. I want my home to be secure, and whatever goes on should be relayed back to me wherever that may be.
The same holds true for integrating other devices into sensors which can monitor my health.
Security, home, and health. Those are all more important to me than a thinner, lighter Mac, or a bigger screen iPhone.