It hasn’t been but a few years since a mass exodus took place in the smartphone industry. BlackBerry, Nokia, Microsoft and users of other so-called smartphones switched to the iPhone and Android smartphones.
Why? Apple created a new and much better paradigm for the smartphone; one that was immediately copied by Google as Android and slapped onto cheaper smartphone models which replaced the even cheaper feature phones. What would make an iPhone customer switch?
The Problem Personified
Switching from one technology platform to another isn’t always an easy exercise, but it makes the headlines, especially when some tech writer or blogger exits Apple and moves to Samsung.
That’s news. What isn’t news is fact and it’s fact that more Android users move to Apple’s iPhone than the other way around.
What’s the incentive to switch? In some cases it might be price. Android smartphones are dirt cheap and seem to be getting cheaper; all while the iPhone has held to much the same price tag for years.
What got cell phone users to switch to the iPhone in the first place was simple. The iPhone was a huge improvement over any previous smartphone. It was fun, intuitive, and once the App Store lit up, the iPhone became a phenomenon.
As a long time iPhone user, what would get me to switch to Android?
Just as Apple re-invented the smartphone interface and the whole paradigm, to get me to switch Google would have to improve Android sufficiently that there’s a notable, visible, and obvious gap between the two; Android OS and iOS.
There is not. That’s why it’s news when an iPhone user switches to a Samsung Galaxy or HTC One or a Windows whatever. It’s not news when the dog bites a man.
All Google did was copy what Apple designed. Then Samsung copied Apple’s hardware designs. Google was so fearful of Apple’s dramatic disruption of the entire smartphone industry that it was forced to give Android OS free to cell phone manufacturers.
If Google, Microsoft, or Samsung (Tizen, anyone?) want iPhone users to switch they’ll need to build a better mousetrap. All they’ve done so far is to copy someone else’s designs and make them less expensive.