Or, have they? Does Apple stand alone as the only remaining non-beleaguered company? Look around at the technology landscape where Apple competes. Can you name a tech company that is not beleaguered?
By the basic definition Apple remains as beleaguered as ever. The first definition is ‘besieged; surrounded by enemy troops.’ Does that sound like Apple’s situation?
The second definition is ‘Beset by trouble or difficulty.’ Does that sound like Apple’s situation? Perspective is in the eye of the beholder, and I say no.
Apple is not beleaguered. Every one of Apple’s technology competitors is beleaguered. But not Apple.
Why not? After all, if the shoe fits…
If you read only the headlines and view only the television talking heads and their 30-second sound bytes, then Apple is, as always, in trouble. Again.
There’s a need to segregate perspective and opinion from the real world of facts. Apple’s profits are growing, competitors are not. Let me rummage through the list for a moment.
Google – Profit growth has sunk, and attempts to diversify beyond traditional search engine advertising has failed. Android OS has cost the company billions, but dominant marketshare has not translated into heady profits, or even a return on the investment.
Microsoft – Still profitable after all these years, every attempt the company has made to diversify revenue and profits has failed. WebTV, Bing, Danger, Zune, Xbox, Windows Phone, Surface, and the list goes on.
Amazon – Wall Street’s darling company has no clothes. Profits are skimpy despite being an online retail giant. The company never ever never tells anyone how many Kindles, Kindle Fires they’ve sold. Why? Embarrassment reigns.
Samsung – The anomaly in the group is Samsung, the Korean conglomerate that makes everything from TVs to copiers to washers and dryers to chips and smartphones and tablets. Profits just are not what they used to be. Year after year Samsung loses to Apple in court. Stress is so prevalent at Samsung that company’s chief honcho had a heart attack. Samsung finally had to admit to lying about chemicals, sales numbers, and is often cited for illegal actions. Beleaguered, indeed.
HTC – On life support.
Nokia – Sold for scraps to Microsoft.
Motorola – Sold for scraps to Lenovo.
Dell – Bought by private investors after years of suffering (Constant public embarrassment is a bitch).
HP – Yet another CEO running the show, but not impressing anyone with a flatlined stock.
Sony – Another billion dollar quarterly loss. The once vaunted Sony brand is highly tarnished these days.
With such a long list of obviously beleaguered companies, which one is left standing?
With growing profits at every corner of the company’s business– Mac, iPhone, iPad, iTunes, Apple TV, Apple Stores– Apple is beleaguered no more.