In other words, why re-invent the wheel when another company already has a wheel that works very well? In the world of modern technology gadgets– specifically computers, smartphones, tablets and other personal devices– copying is rampant. If everyone copies, who gets copied the most?
Success Breeds Copiers
First, let me point out the obvious. Every company copies from others. In some cases, there’s just no other way to make something work.
In other cases, someone else found a better way to do this or that, and the competition agreed; making a few tweaks to avoid being called a thief, but copying nonetheless.
Second, another obvious point. Apple copies, too.
Do you have an iPad? Isn’t that popular device just an improved copy of the tablets Microsoft and PC makers pushed back in the early part of the century?
Alright, it’s a much improved copy; so much so that it only resembles the original PC tablets in form– a thin rectangle.
Apple is somewhat different than their competitors in that the Mac maker disrupts markets by cobbling together known technology in a unique and inspiring way.
The iPod wasn’t the first portable media player, but it worked better than others, and it stored more music. The iPhone wasn’t the first smartphone, but the simplicity of a large touchscreen with a large battery and simple-to-use apps was a first; and roundly copied by everyone.
Obviously, the iPad wasn’t the first tablet. They’ve been around for years, but Apple’s forte is to improve upon what doesn’t work well with what is obviously a much better, usable design. Like the iPhone, the iPad is basically a thin rectangle with a large touchscreen and large battery.
Having a few hundred thousand apps didn’t hurt the iPad, either.
Technology companies– Google and Samsung, I’m looking at you– copy Apple because Apple gets the disruptive technology right the first time. That sets the standard to an obvious level. Give some kudos and props to Microsoft for creating those clever live tiles instead of blatantly copying the iPhone’s iconic icon layout and design.
Blatant copying of Apple’s iPhone and iPad designs has kept Samsung in the game while other Android makers have suffered financial losses. It’s easy to understand why Samsung is a notorious copier. The tech giant’s culture is built upon the shifting sands of ethically challenged executives (hence a few prison terms).
In other words, why spend massive money on the iffy and uncertainty of research and development, when copying Apple’s products is much easier, faster to market, and the R&D money is better spent on advertising and promotions.