The technology is there, of course, and Apple would be happy to provide television on demand, but the industry is so fragmented with so many stakeholders that even Apple’s Steve Jobs, rising from the dead to haunt industry executives, probably couldn’t seal the deal. It doesn’t matter anyway because viewers are changing television.
The Two Faces Of Change
Television as we have known it can be broken into two select elements. The first is the content and distribution industry. The second is the viewer that watches what is created and distributed.
Content producers are slowly changing how they distribute their products; TV shows, news, sports, movies, information.
Viewers are rapidly changing how they gather and watch TV shows, news, sports, movies and other information programs.
In other words, television as we know it is changing rapidly, from inside, and from outside.
Today, we can binge watch TV programs, or movie classics. Online consumption of video across all devices not including traditional television is doubling each year.
Apps on iPhone and iPad now have more viewers than browsers for TV shows and movies. Instead of watching what’s on television on the television, we now watch TV, movies, news, and everything else on an amazing array of devices.
Smartphones and tablets, desktop and notebook PCs, even game consoles are pulling viewers away from traditional television watching. It’s the television industry itself which is in the process of transforming.
It’s Not Just TV On TV
Television just isn’t what it used to be and it’s not really what it is now. Cable TV still rules, but the grip has loosened as YouTube, Hulu, Netflix, and other streaming services gain viewer traction.
Video Podcasts number in the thousands with improved production values. Ditto for YouTube which has channels available to watch on any device. Both makeup what is rapidly becoming the New TV. It’s not just networks. It’s video content from a growing number of sources.
The very face of what constitutes television is rapidly changing and going mobile. A whole new generation of ‘television‘ viewers is now comfortable watching a wider variety of video, on a number of different devices.
Apple may not bring us an Apple-branded television or everything video on demand, but Apple’s devices give us a window to all the world’s video. It would just be nice to have it all from a single source, instead of the cornucopia of devices and sources that exist now.
In the age of massive fragmentation, I don’t think television or information will ever be the same.