Thanks to Apple’s live streaming of the event I was able to watch every second and then read the many polarized responses which ranged, on the left hand to wonderfully ecstatic, to the right hand and ‘WTF’ and ‘nothing new from Apple.’
Nothing new? The clueless cannot find clues even when they’re handed to them.
Apple Is Just Being Apple
Apple is far more secretive than Google and it pays big dividends. It keeps everyone writing about Apple, and good press or bad press, it’s still all about Apple.
Customers can see the disconnect between the love and usability they have for their Apple products and the critics harping about Apple’s every move. The rest of us see clues.
Clues? Was it not obvious that Apple would launch an iPhone in 2007? Was it not obvious, without Apple mentioning anything, that a larger screen iPhone without the phone would be launched (hint: iPad)?
New clues? Is it not obvious that the ‘D’ WWDC means ‘developers‘ and more than any in recent memory WWDC 2014 is all about developers. iOS 8. OS X Yosemite. Swift. And all the goodies developers need to stick with Apple.
Apple merely gave the rest of us a bird’s eye view of what’s coming next.
So, What’s Coming Next?
Is it not obvious that Apple has a larger screen iPhone on the way? Tim Cook said new products are coming, but wouldn’t announce the time and date. Shame on him. Am I supposed to wait, or something?
Apple hires dozens of fashion executives and experts, and dozens more engineers for biometric sensors, and spend tubs of money on Liquidmetal and sapphire production and yet the clueless cannot see those clues?
Apple’s entire demeanor onscreen during the WWDC Keynote was one of relaxed confidence. Everything new in iOS 8 and OS X Yosemite smacks of improved customer usability and seamless integration.
What’s coming next? New iPads with Touch ID. New iPhones with larger screens. And… drum roll, please… some wearable technology that will be both fashionable and health conscious.
The clues are everywhere for anyone to see, but those busy criticizing what Apple isn’t doing that the technorati elite pundits think Apple should be doing, are not able to focus on what’s obvious.