Google is doing much the same thing with Android Everywhere, and it’s starting to creep me out. The latest scare comes from Google’s Nest division which just bought the popular Dropcam. What’s happening here? Spying.
We Know Where You Live
The old Windows vs. Mac is reborn in Android vs. iPhone. The problem with that analogy is that it’s comparing apples to Apples.
Windows was an OS that Microsoft managed to get installed on nearly every PC in the world. The Mac is a personal computer that runs OS X. Not the same. Windows makes up 80-percent or more of the PC market while Mac owns half the industry’s profits.
iPhone and iPad are smartphones and tablets, respectively, and both run a version of iOS. Google’s Android OS is on 80-percent of the world’s smartphones and tablets, but Apple owns the vast majority of the industry’s profits.
So, what is Google going to do about that? Put Android everywhere in the hopes that something sticks and the company can diversify itself away from search engine advertising which makes up about 95-percent of Google’s revenue and profits.
Android everywhere means Google will know more about you.
Knowledge Is Power, Power Is Money
Google as Big Brother? That’s creepy but not all that farfetched anymore.
Think of what Google knows about you already and where it obtains data. Google reads your email in Gmail. Google’s Maps app knows where you are and where you want to be. Google knows what’s in your cloud stored documents, and what you search for while online.
Google Glass, the internet connected spy glasses now available, let users take photos and videos of you without your knowledge. What’s to prevent Google from making sure Glass users have something to share. Can you say, ‘Facial Recognition?’
Now Google has plans to put Android in your car with Android Auto. There’s a new Android TV (replacing Google TV and its multiple iterations on failure). And, just to be sure Android Everywhere means what you think it means, Google is pushing Android into wearable devices.
The scope of Android everywhere is substantially greater than Microsoft’s ill-fated Windows Everywhere campaign. Google tracks users and harvests their information– location, likes and dislikes, data, photos, search words and results, email, where you go and what you do. Unlike Big Brother, Google’s motive is profit.
You and everything about you are Google’s product. What the company knows about you gets sold to the highest bidder, which makes Google rich, and you scratching your head wondering how Google knew to put that advertisement for a new appliance in front of your eyeballs.
Wonder no more. Google wants to own everything there is to know about your sorry ass. Think about that the next time you do a Google search or use Google Maps or think of replacing your iPhone or iPad with a Samsung Android-based smartphone or tablet.