Why? They love the large screen. The mix of women to men who switched is about 4 to 1; meaning women seem to appreciate a larger screen more than men. However, my own personal and non-scientific survey of those who switched reveals something unexpected.
Sour Is As Sour Does
Every one of the aforementioned friends, family, co-workers, and associates who switched to a smartphone with a larger screen have two things in common.
The first: they love the larger screen real estate, with more than a few who appreciate the bright, almost gaudy colors.
The second: they complain that their new, large screen smartphone doesn’t have what they had in their old iPhones.
In other words, the reason to switch is obvious. More screen real estate. After that, when usability rises to the top, a sour taste sets in.
I’ve heard it over and over: “Samsung doesn’t do this as well as Apple’s iPhone.” And, “Windows Phone doesn’t do that as well as iPhone.”
Buyers remorse quickly turns even more sour when these same friends, family, co-workers, and business associates read that Apple may launch an iPhone 6 with 4-inch, 4.7-inch, and a massive 5.5-inch display option– and they still have a year to 18-months left on their cellphone contracts.
Buyers remorse becomes a sour taste when you realize you spent about the same amount of money for a phone that looks better on the surface but just doesn’t perform as well.
Most of those above now with a non-Apple smartphone complain the photos and movies don’t look as good as they did on their iPhones. How can that be? Apple’s iPhone 5s camera doesn’t have as many megapixels as the others?
Real world battery use is another issue for the non-Apple smartphone ex-patriots. All smartphones claim to have all day battery use, but I can tune my iPhone 5s to go two full days on a single charge. Not one of the large screen devices, ostensibly with larger batteries, can do that.
More Or Less Sour Grapes
Something similar to a reverse sour grapes occurs with Windows PC users who switch to a Mac. Or, conversely, Windows PC users who switch– not to a more expensive Mac– but to a much less expensive Google Chromebook.
So many switchers to the Mac have little to say about their Windows years other than, “Ugh. I’m glad I switched. Should have done it years ago.” That, coupled with, “I really don’t need Microsoft Office.”
For those that go the other way, to a dirt cheap Chromebook, buyer’s remorse sets in quickly, and the sour taste becomes an audible, “You can’t do $%&# with this thing. The keyboard is crap. The screen is crap. Why did I buy this?” Or, something to that effect.
Apple puts a great deal of thought, research, time and effort– and money– into what I usually call usability. Unfortunately, Apple doesn’t tout those little features much; maybe because they don’t want to tip off the Samsung and Google clone machines.
If you don’t mind the sour taste from a switch to the dark side, go ahead. You won’t save time or money, but you’ll add to your repertoire of tech tastes.