So it is with Apple’s latest and greatest new product. That would be the iPad mini, right? No? iOS 8 and OS X Yosemite? No again. The latest fail is Apple’s soon-to-be-launched iWatch which already is generating daily headlines about what a failure it will be.
Sounds Familiar To Me
The latest to join the Epic Fail Parade™ is noted Appleologist Rocco Pendola, fresh from the Crusades of telling the world that Apple is just so doomed already.
To hear Rocco tell it, Apple is merely a Fluke of the Universe™ and should just give it up and forget about wearable technology. Rocco has.
Rocco describes the smartwatch market as stupid. His observations about the Pebbles and Samsung Gears of the world are spot on. Smartwatches are stupid.
Somehow, probably guilt by associate, Apple, which does not have a smartwatch on the market, is getting blamed for the smartwatch market’s problems.
Does this attitude sound familiar to you?
A gimmick. That pretty much jibes with what I have been saying about the notion of a smartwatch market. Where did this market come from? Who created it? Is there so much consumer demand for wearables that Apple needs to follow a gaggle of private companies and posers such as Samsung into this phantom sector? A space manufactured by a consensus of tech companies who have had difficulty coming up with anything innovative since Apple went on its seven-year roll.
Rocco’s math is faulty, yes. The iPad was introduced in 2010, a mere four years ago, and that was a huge disruption for both PC tablets and the PC market in general. But, whatever, right?
No matter how many times somebody tells me it’s so, I won’t believe Apple has a smartwatch or other type of wearable device set for release later this year.
Yet, Rocco, not knowing what Apple will actually ship as a wearable product, thinks it will probably fail.
What’s The Deal?
Yeah, this is the same Rocco who thinks Amazon’s Fire Phone should be free, that we shouldn’t blame Google for being unethical, yet Apple’s stock is headed to $1,000, that Android is dead because of Apple, but Apple could become America’s most hated company.
See where this is going?
He’s the same Rocco who says Amazon’s Jeff Bezos will always be a winner, and Apple’s Tim Cook will be a loser. Always. He’s the same Rocco who said Apple is dead or dying, but either way, finished. Why? Because Tim Cook killed it. He’s the same guy who went long on Pandora, then ditched it a short while later. He said to buy Nokia. He said an Amazon smartphone wasn’t aimed at Apple’s iPhone customers or Google’s Android customers. What else is there, Rocco?
Up and down the line of stock analysts, market watchers, technology sector prognosticators have been wrong about predicting what will happen. It’s not just about Apple, either. These folks make a living being wrong about nearly everything.
For now, Apple doesn’t have a smart watch book, let alone a cover about the book, yet the Critical Crew, of which Pendola is a charter member, have reviewed it and declared it dead on arrival. No book. No cover. Dead anyway.
Just as they did the Mac, the iPod, iTunes (until it went on Windows PCs), the iPhone, and the iPad. Doomed by the doomsayers. Except Apple is laughing all the way to the bank with a 50-percent profit share in the declining traditional PC business, and a 75-percent profit share among smartphones and tablets.
Apple’s so-called iWatch might be a huge disappointment (as were other products until people began to buy them by the tens of millions every quarter), but prior to announcement seems a little early to call it, especially when those doing the calling are seldom correct.