To me, personal privacy is the option not to be tracked while I’m online– by advertisers, retail stores, or the government. Yet, it’s so easy for anyone to track both whereabouts and actions by nearly anyone who is online. Either we get off the grid entirely, or get a privacy advocate.
Google, Amazon, and Facebook are the largest entities online who make their money by tracking who we are, what we do, what we buy, what we have, and where we go.
Remember, to Google you are not a customer. You’re the product. Google tracks what you do online and sells the data to advertisers (over 90-percent of Google’s revenue and profits) so they can target more appropriate advertising to get you to buy more products. How long before Google’s new acquire– the Nest home systems– track your movements at home?
To Amazon you’re a customer because you buy products and services. But Amazon tracks your online movements, and lets you buy products that enable the company to better track you, so it can sell you more products.
Kindle, Kindle Fire Tablets and now Fire Phone are perfect examples of a Trojan Horse product. The Fire Phone has sensors which tell Amazon what you’re watching, what you own, what you hear.
Facebook isn’t much better. Essentially, everything you post on Facebook becomes fodder for advertising. What of Samsung? Unfortunately, the Korean smartphone and tablet maker is stuck between a rock and a very hard spot. It needs Google’s Android OS and Google Play apps, assuring customers that Google is well entrenched on every Samsung mobile device.
Apple On Privacy
Here’s what struck me as an important differentiator.
Personal information will only be shared by Apple to provide or improve our products, services and advertising; it will not be shared with third parties for their marketing purposes
In other words, what Apple knows about you stays with Apple.
Elsewhere, Apple seems to be advocating and implementing additional privacy structures for customers. iCloud Keychain can’t be hacked. By Apple, or by the NSA. Messages and FaceTime calls are encrypted end to end. Apple destroys backdoor keys to encryption hardware to prevent an Edward Snowden-like attack on your stored online data.
Why is Apple moving in the direction of more privacy while Google, Facebook, and Amazon are moving to reduce your privacy options? It’s the money trail. Apple makes money selling new hardware, while the Trio Of Evil makes their money by tracking you, reducing your privacy options.
It’s simple math. Apple is moving toward more privacy because it’s a good selling point, and a key point of differentiation– and that’s not how Apple makes money. Google, Facebook, and Amazon are doing more to reduce your privacy, and gather even more information about you, because that’s how they all make their money.