Until Apple actually releases the already fabled iWatch, we won’t know much about the value proposition; functions, features, sizes, prices, etc. Withholding judgement and criticism might be a good thing until there’s something to judge and criticize. And wear. But I can think of a few reasons to part with my money.
Because I Want It
Apple has this knack of waiting around and sizing up technology and opportunities, then cobbling all the right pieces into a product that becomes instantly obvious.
Take the iPod. It was a classy looking, easy to use, but somewhat expensive music player in an era when music players were big, ugly, unwieldy, and unattractive.
The iPod was simply a better way to manage and play music on the go, and within a few years Apple had Windows PC users standing in line to buy the latest.
The iPhone wasn’t a better way to call someone from a mobile device, it was really a better iPod. And it did email, weather, maps, and web browsing better than any smartphone up to then. And within a few years Apple had tens of millions of customers standing in line to buy the latest.
The iPad? Well, everyone knows it’s nothing more than a bigger iPhone without the phone. What Apple did that other manufacturers did not and usually do not (unless they copy Apple’s hardware and software at the atomic level) is develop each product in such a way that millions of customers instantly wanted one. Why? How? Because Apple builds products they want to use.
What Is It Really?
So, to date we know little about Apple’s famed iWatch other than the company is working on something and has promised a new category of product in 2014. And, Apple has hired fashion industry executives, biometric sensor engineers, and spent a gazillion dollars working on Sapphire and Liquidmetal, both of which would be excellent to encase a new generation of notification device.
Hey, isn’t that exactly what a watch is? It notifies you of the time. It can alert you with alarms set to a time or schedule. Some watches have a few other electronic doodads encased in an array of diamonds attached to a fancy band, but at the basic level, a watch is a notification device.
Guess what Apple is good at? Notifications. From Calendar to Reminders to sports scores, to weather alerts, to nearby friends, or the current location, and many dozens of others– Apple is into notifications big time.
What will an iWatch do? Notifications. Time, date, alarms and alerts, GPS location, Calendar and Reminders, scores, weather, stocks, nearby friends, as well as heart rate, barometric pressure, altitude, plus proximity sensor, accelerometer, gyroscope, magnetometer, motion detector, and others.
When is a watch not a watch? When it’s a notification device.
But watches also have another side. Fashion statement.
Apple’s device will need to be flexible enough to work out and collect a little sweat, go to school, be comfortable at work or while traveling, and still be classy enough for a night on the town. How can Apple pull that off? Accessories. Think watch case with multiple bands from sporty to chic to jewel encrusted. One price for the watch. One price for any of the many bands to follow.