Why bother? The game console industry is all but dead already. The latest products have been met with a collective ‘ho hum’ or at best a muted ‘meh.’ Why? Apple’s game industry is already bigger and has more customers, games, revenue, and profits than Xbox, DS4, 3DS or whatever. Combined.
Apple isn’t content with having put the breaks (spelling intended) on Microsoft, Nintendo, and Sony’s once vaunted game console business.
iOS 8 and a future generation of Apple CPUs promises to bring near console-like performance to handheld devices.
Apple’s Metal graphics API for iOS 8 promises performance improvements of ten-fold on the most recent iOS devices; more than enough to make iPad Air, iPad mini, and iPhone 5s the dominant game platform.
What set Microsoft’s Xbox apart from the competition was Kinect, the motion and voice sensor device, highly touted by industry experts. Well, that was then and this is now. Apple bought PrimeSense, the company that designed Kinect.
Step-by-step Apple is putting the squeeze on industry game console players, and the next barrage could very well come with Apple TV. Already, in iOS 8, Apple mobile devices will have peer-to-peer connectivity with Apple TV. No Wi-Fi network required.
How long before Apple TV becomes the game box, and both iPad and iPhone become the portable consoles of choice?
To be fair, Microsoft, Nintendo, and Sony are the game industry standard bearers, but all three companies have trouble making a profit with their devices. Apple does not. By this time next year iOS devices will have not only more game titles which compete against dedicated game console games, but they will be priced less, similar in capability, and have tens of millions more customers.
When a patient goes belly up in the operating room or emergency room, someone calls the time of death. I say Microsoft, Nintendo, and Sony and breathing their last and will spend the next year or two on life support.
Death is just around the corner.