It’s just not going to happen. Apple may have the money to buy its way into the TV industry, but only as one of many players, and not as the lead sled dog. Why not? It’s a crazy mixed up industry with many fingers in the pie and Apple is too disciplined to fall into the savior trap.
Saving Apple From Saving TV
Liana B. Baker at Reuters calls Fox honcho Rupert Murdoch ‘canny‘ in his quest to take over the reins of giant Time Warner (as opposed to Time Warner Cable, another giant cash cow).
Canny? Yes, because Time Warner’s “white knight” bidders are busy digesting their own deals.
Alright, let’s examine this to see where Apple does not fit in. A “white knight” implies a suitor coming in to help a company in trouble and Time Warner is not.
Among the potential Time Warner suitors, Baker lists Verizon (suffering from heavy debt), Comcast (still trying to figure out a way to get Time Warner Cable), AT&T (busy trying to close on DirectTV), Google (which seems to be doing well with YouTube, so, like, “Why bother?”).
Because Apple has more money than everyone else put together, including most banks, and many developed nations. Apple has precedent, too, by paying way too much money for Beats Electronics. So, why not buy a major content producer?
First, it would put Apple into direct competition with other content producers and distributors (which is why Apple is not a recording company). Second, it would cement Apple’s position as a bit player in TV.
Remember, as big as the iTunes Music Store is on the world stage, Apple makes its money selling hardware. Content is there simply to let Apple sell more hardware (which can then store and play the aforementioned content).
So, forget about Apple building a television. There’s no money in TVs. Forget about Apple buying up a few TV content producers (there are too many to buy; and it’s a crazy fickle industry, carved up into too many thin slices).
That means it’s time to stop the nonsense. It won’t happen (that cracking sound you hear is me sitting on a limb; waiting).