Actually, the post-PC era had already begun as the iPhone allowed users to offload certain lightweight functions, formerly relegated to PCs and notebooks, into a handheld mobile device– email, browsing, search, applications, and the like. That’s why Chromebooks are killing low-end PCs.
Cheap And Basic
Google might be on to something with the latest round of Chromebooks. Yes, they’re still priced at around $300, and I doubt they’ll get much less expensive even as sales grow.
The bottom of the barrel needs to have a bottom, and that’s what Chromebooks provide. It’s not just the bare necessities of hardware.
Chromebooks also represent the bare necessities of functionality where ‘good enough‘ rules.
How many PC users need the full power of Microsoft Office with Word, Excel, and PowerPoint? How many need the hardware power to drive Photoshop, Illustrator, and other professional apps?
Most of what the economically and intellectually deprived Chromebook users need are basics– email, browsing, music, movies, a few games– and simplicity.
Traditional PC users have grown tired of wading through layers of complexity to get something done. They’re aching over the need to run malware apps constantly just to avoid contamination. They struggle through the deadweight of Windows just to get anything done.
Contrast that complexity with a Chromebook. To start, it’s less expensive. There’s almost no learning curve because there’s little to learn. Email, browser, music, movies, YouTube, and, if needed, basic documents– spreadsheet and word processing– that are far easier to create and maintain than Office on a Windows PC.
The Chromebook is an easier to digest experience for a growing number of users than putting up with the monstrous complexity, maintenance, and support required of a Windows PC. If Windows PC sales are falling, and the move to mobile devices and Chromebooks is part of the cause, why are Mac sales up?
Chromebooks have one advantage over the Mac. Price. Otherwise, a Mac– with all the built-in applications– is nearly as easy to use, but contains all the power of a traditional PC, desktop or notebook.
Is Microsoft living between a rock and a hard spot or what?