For example, if Apple designed and manufactured a car, what would it look like? The Tesla comes to mind. How about iFridge– which automatically orders food you need? Or, iBra– double tap and it enlarges automatically; size completely controlled by an iPhone app? What about locations?
Location, Location, Location
Apparently, my iPhone knows where it is all the time, and can track every step I take. I don’t really mind the snooping and tracking, but I want something more in return.
The iPhone knows where I am and doesn’t do much about it. For example, my iPhone can determine that I’m driving my car but won’t tell me about road blocks or congested traffic ahead.
I have to ask to get that kind of information; opening up Maps and doing a visual check, or se tup Maps to know where I’m going before it suggests a route.
In real estate, it’s ‘location, location, location.’ I want my iPhone to do things based upon my location at the time and become my personal proximity buddy.
My iPhone should tell me about traffic congestion and provide an alternate route. That’s a no-brainer. Apple already has the details needed to make it happen, and without my intervention.
Another example is one we all experience. Shopping. Since the iPhone knows my location at any given time, it knows I’m in a particular store, and should tell me about advertised specials (iBeacon requires intervention) without my asking.
How about when we go out to dine? Again, the iPhone knows the restaurant’s location and could easily do a Yelp search automatically, recommend a particularly highly rated dish, or suggest alternatives with better reviews.
Proximity-based features and functions are nothing new but functionality for anything useful is mostly broken. Apple has a proximity sensor in the iPhone, but it’s not tied to Siri, which isn’t tied to my location or what I might be doing at the moment.
The time is ripe for Apple to pull together a few pieces of the location puzzle; proximity sensing, Siri as a real personal assistant, and applications which function based upon proximity.