First, it was the Mac itself that was or is overpriced, and back in the day that may have been the case. Second, since then, critics say everything Apple sells is overpriced. iPod. iTunes music. Apple Store products. iPhone. iPad. Here’s the latest call for Apple to go cheap.
Why Cheap? Because. Just Because.
The latest link bait came from Ken Hess who asks the question that was asked just a few years ago, and then answered by Apple in Russian. Nyet ni nada.
Remember when cheap Windows PC netbooks were all the rage, and Apple was doomed to obscurity if it didn’t make a $400 netbook?
Why did Apple ignore the netbook market? Because it was ignored by customers. Cheap-assed netbooks were a discernible fad to everyone except the technorati elite. Manufacturers didn’t make money on netbooks and customers lost money.
Netbooks were flimsy and underpowered and the ownership experience was so good that you can’t find a netbook these days. But you can find an ultra book, which, oddly enough looks much like a MacBook Air.
Today’s netbook is the Chromebook, a plastic netbook without Windows. Chromebooks are a Google creation, run Chrome as the OS (not Windows or Windows apps), and don’t have many apps or storage.
What do they do?
Chromebooks are selling in every greater numbers, so there’s another cry for Apple to product a cheap something; anything, otherwise, you know, doomed.
Parade Of Fools
Hess argues that Apple could develop an iOS notebook computer, ostensibly called Slice. It would run iOS, all of the iPad’s applications, play nice-nice with Macs, the cloud, and iPhone, and function much like a Chromebook.
My iPad does that already. I just added a $30 Bluetooth keyboard. Presto! Voila! iOS notebook. It’s a tablet. It’s a notebook. It’s better than a Chromebook.
Click bait artist and former criminal Henry Blodget, Business Insider honcho, tweeted this:
Clock likely ticking on Apple’s gargantuan iPhone profits
Obviously, that’s a cry for Apple to cut margins and sell lower priced products, because the demand is there for a Lexus priced like a Corolla. Here’s another Blodget tweet of the same vein:
Any previous examples of consumer gadget cos in which one co can charge 3X as much as everyone else forever?
Whoa. Apple is doomed, etc. Oh, and forever is a long, long time. Except, uh, um, well, let’s see– oh, yeah. The Mac itself fits Blodget’s criteria. Priced higher than most Windows PCs by 2X to 3X, and gaining marketshare, while it became the industry’s most profitable PC line.
What’s wrong with Blodget’s argument? The same thing that’s wrong with Hess’ argument. Both have leaks in the bucket. A Lexus is priced more than a lowly Corolla for a reason. Different strokes for different folks, folks. Attempts to force Apple to make a cheap product because everyone else does is socialism personified. Or, communism. Or, misguided. Or, maybe something else.
What Apple does is good old fashioned capitalism of the highest order.