I miss the good old days when Steve Jobs would answer questions from attendees after a keynote presentation, product introduction, or public problem.
I’m sure that happened a few times. Let’s see. There was antennagate. That counts, right? Anything else? Yes, what’s with all the iEverything iDevices at Apple? And, where did they go? Well, that was then– the Steve Jobs era– and this is now– the Tim Cook era.
The Apple Q Without A
Trust me, a true, unscripted Q and A session with Apple executives is not likely to happen, probably not with the likes of David Pogue or Philip Elmer-Dewit or Walt Mosberg, and certainly not with me.
Still, if I could have three wishes, the first one would be ‘Grant me a gazillion more wishes‘ and from there I would command Apple’s executives to spill their guts (figuratively).
So, I wouldn’t ask Tim Cook about what it was like working with Steve Jobs, or, what was Steve really like. No, I would ask questions like, “What took you so long to make an iPhone with a larger screen?”
Or, in light of iMac, iPod, iTunes, iPhone, iPad, iLife, iPhoto, iMovie, iBooks, iCloud et al, what happened to iPay and iWatch? There’s precedent at the company for Apple Pay and Apple Watch. Remember Apple TV? It wasn’t iTV.
Alright, here’s another. “Why doesn’t Apple have an iPhone product line like the Mac?”
Think about it. There’s an inexpensive entry-level Mac in the mini, and a high end and powerful device in the Mac Pro, with three lines of Macs in-between– MacBook Air, MacBook Pro, and iMac. If Apple can afford to expand the product spectrum with the Mac line, with far less revenue and profit than iPhone, then why not do something similar with the iPhone?
I can see an iPhone 6c complete with unabashed plastic (made from iPhone 5s parts), or perhaps an iPhone mini, then the larger iPhone 6, and the much larger iPhone 6 Air.
Also, whatever happened to the iPhone 6’s sapphire screen? Apple invested big money in sapphire. Yes, it’s used in the iPhone’s camera cover and Touch ID cover, and on Apple Watch, front and rear, but where’s the sapphire screen for iPhone?
These questions are simple to ask and probably don’t require much detail to be answered clearly. Why can’t Apple’s executives see the light that I so clearly see?
It’s because they won’t let me ask the questions.
