After all, Adobe decided that a monthly subscription to their graphic app suites was more in their best interests than that of their customers. So, why does Adobe publish an app that compete with Apple’s free iMovie, and sell a version of Photoshop for the masses?
Money, Privilege, And Position
Allow me a moment to disclose that I do not like Adobe’s subscriptions. To get Photoshop, Premiere, Audition, Illustrator, et al, you pay by the month. Forever.
That said, I use Creative Suite and I pay the monthly price for professional level apps because Adobe doesn’t really have much competition, so they can dictate pricing and subscription model.
Apple’s iMovie is a very good movie making app, but if you want more features and functions, the price tag hits $200 with Final Cut Pro X. Adobe saw the gap and filled it with Adobe Premiere Elements for $80. Think of it as Premiere Lite.
The Elements version of Premiere does more than iMovie, works with a more traditional video timeline, and comes with lengthy laundry list of crass consumer effects and features.
As an example, dropping in cinematic mood styles are a click away. Premiere Elements comes with fast and slow-motion, Adobe fonts just for video clips, color management, image stabilization, sound effects and music, and simple ways to share to YouTube or Vimeo.
Don’t think that Premiere Elements is simply a commercial version of iMovie. It’s not. It’s more. Much more.
Premiere Elements may take a different approach than iMovie for timeline editing, but the package of features for videographer wannabes makes it a bargain. There’s are options to add bubbles, artwork and other fun and colorful goodies to a scene.
Editing on Premiere arguably is better for videographers with a little experience than iMovie. Thumbnail can be dragged and dropped and edited easier, and adding transitions and effects to clips is click easy. Add a Story Theme with a click. Choose favorite parts of a video clip and click to turn it into a movie.
The Guided Edits feature makes it easier to add motion, movie titles, and effects. Again, with nothing more than a few clicks to a clip.
Most of these are features you won’t find in iMovie on the Mac which seldom gets any love from Apple (updates are increasingly infrequent). Adobe also combines Photoshop Elements in a package deal with Premiere Elements for about $120; again, a bargain. Mostly. The Elements apps are commercial but not professional level apps, but there’s no upgrade path year after year for Elements, so to get the latest you pay the latest.
Apple left a gap between iMovie and Final Cut Pro X and Adobe filled it. Now if only there was an Adobe Audition Elements app. I’d go for that.