Apple’s iPod and iTunes were the killer products of their day and disrupted the entire portable media player and music download industry. Yet, when Microsoft introduced the Zune to compete, it was hailed as an iPod killer.
Kill Or Be Killed
The way I see it, Apple is a killing machine, capable of disrupting staid old industries by bringing together just the right blend of components to impact competitors in a negative way.
Once Apple disrupts an industry, and there are many– portable music players, online music sales, smartphones, tablets, et al– by killing the status quo, the company immediately becomes a target to be killed by competitors.
Netbooks were supposed to be Mac killers. The Zune was heralded as an iPod killer. Samsung’s Galaxy line of smartphone and tablets were described by the technorati elite as iPhone and iPad killers.
If anything at all has happened, it’s Apple killing it all the way to the bank as the world’s most profitable and valuable technology company.
Business is likened to war, and in a war, the first casualty often is truth (facts). Remember WebOS? It was heralded by technorati elite and a few hapless investors in Palm as the iPhone killer. Where is WebOS today?
Chinese knockoff maker Xiaomi is called ‘the Apple of China‘ and the Mi4 is an iPhone 6 killer. Really? I wonder why Xiaomi doesn’t sell their cheap iPhone copycat phones in the U.S. or Europe where intellectual property and design have legal protection?
Google ‘iPhone killer’ and you’ll be treated to a killing field of epic proportions. How can Apple prosper let alone survive with all these iPhone killers taking aim at the company’s much loved iPhone?
The killing fields of product marketing can be divided into three basic groups; those killing it, those with a desire to kill, and those who are killed. Despite a steady stream of iPhone killers and iPad killers, it’s Apple that is killing it.