We have a daily quota, you know. Needless to say I’ve been busy, what with two new iPhones, a new secure payment system, and the much anticipated Apple Watch. And that’s not to mention the death of iDevices and iEverything. No iPay or iWatch more. No, Apple has other problems to ruminate upon.
Apple Only Terminology
Apple seems to have become a polarizing company. You either love Apple and use the company’s products, or, you hate Apple and won’t buy or use their products.
There’s not much in-between, but Apple also suffers from a customized terminology problem, often instigated and perpetuated by the technorati elite.
Here’s a perfect example of what I mean.
A recent ZDNet article was headlined, ‘The iPhone 6 screen size dilemma: 4.7-inch or 5.5-inch?‘
What’s wrong with that headline?
Only Apple has a dilemma. Every other smartphone manufacturer gives customers choices. For Apple, a choice is a dilemma.
Wait. There’s more.
Another ZDNet piece, the digital rag that constantly toots the horn of technologies that don’t get used much, published an article with this headline: ‘Apple Watch: This is what happens when tech and fashion collide.’
Wait a minute. Collide? As in collision?
hit with force when moving: she collided with someone | two suburban trains collided.
• come into conflict or opposition: in his work, politics and metaphysics collide.
I beg to disagree, oh ZDNet Klokard. There’s no collision. Instead, Apple Watch is an artful blend of utility and luxury and design, an integration of form and function, which, by the way, is what Apple does best, and I’m surprised you didn’t know that already.
The poor Klokard thinks watches are useless but have meaning, but smartwatches are useful but are impersonal. Apple Watch, sight unseen, absolutely positively reeks, in a good and fragrant way, with useful utility, yet drips, also in a good way, with design and artistic attributes fit for royalty; you know, those of us not interested in dilemmas or collisions.