So, it is with a sense of history and responsibility to my fellow man, that I need to remind Apple’s various and sundry critics how Apple’s venture into new product categories works. It just does not work the way you want us to believe it works.
Failing At Overnight Success
First, a little history. Anyone remember the iPod? It was roundly criticized as being too little, too late, too expensive, too tied to the Mac, and on and on ad nauseam.
What happened? The iPod ruled the portable media player industry, but was not an overnight success. It took a few years.
How about the iPhone? Overnight success? Of course not. It took almost four years for the iPhone to suck all the profits out of the smartphone industry and change the course of cell phone design.
Simply put, Apple fails miserably at being an overnight success. Even the original Mac fell upon hard times after year one, and was a factor in Apple ousting co-founder Steve Jobs.
The closest thing Apple has to an overnight success is the iPad, which, as critics pointed out early on, was merely a big, fat iPhone without the phone. Even the iPad took a few years to become a runaway success.
Back To The Future
The past is so quickly forgotten by today’s technorati elite. Luke Dormehl in CofM thinks Apple Watch won’t be the overnight success Apple is used to (if, in fact, Apple had any overnight successes).
Even venerable Wired, which once asked readers to pray for Apple and came up with a list of 100 or so things Apple needed to do to survive (apparently all that was needed was Steve Jobs to return) phoned in the standard skepticism that Apple Watch can pull off another Apple-inspired revolution.
So, is Apple Watch going to be a big hit? Or, a big miss?
History is on Apple’s side; at least, that part of history that the naysayers cannot remember. Apple Watch brings a pile of functionality to the wrist in a stylish, durable, even mildly luxurious design.
That’s before we even get to see, hold, touch, or even use an Apple Watch.
Most of us will not use Apple Watch to show off photos of the kids, or take photos, or replace the smartphone. But let us look down the road a few years. Apple Watch is an extension of the iPhone’s capability– alerts, notifications, texts, email, calls, without having to fish around in pocket, backpack, purse or bag for the real thing.
If Apple Watch follows an Apple curve, in two years performance will have improved in every facet. In five years Apple Watch may take on more tasks from the iPhone than the iPhone takes from our Macs and PCs today.
Remember, “Those who cannot remember the past are condemned to repeat it” and Apple’s history of entering product markets and disrupting said market within a few years is obvious. Apple Watch won’t be an overnight success. But Apple doesn’t have many overnight successes to brag about, either, yet the success trail is littered with naysayers and competitors who failed to remember the past.