Apple co-founder and former CEO Steve Jobs was fond of saying ‘The next insanely great thing‘ when talking about new products.
Samsung seems to have distorted that juicy and classic phrase by using ‘the next big thing‘ in advertising. No, there’s not an actual thing. It’s the same old Samsung product line (stylus included). That got me to thinking, ‘What is Apple’s next big thing?‘
A Trail Of Big Things
There are four kinds of ‘next big thing‘ lists floating around the Applesphere. The first is the one Apple actually is working on. We have few clues about what’s on that list, but I’m certain it’s long and growing.
The second list is what the media critics, technorati elite, industry prognosticators, and competitors think Apple is working on. That’s probably a longer list.
The third is what we Apple customers hope Apple is working on and will deliver soon.
Finally, there’s the obvious.
For example, it was obvious that Apple was working on an iPhone. The iPod business had peaked, smartphones were growing in functionality, and Apple had to join the mobile parade. It did, and in a big way.
And, there’s the iPad; nothing more than a big iPhone without the phone, right? But obvious. Then there’s Apple Watch. The surprise was that it wasn’t named iWatch. Otherwise, no surprise. Obvious, again.
Back To The Future
Back to #3, what we customers want Apple to deliver is obvious, too. A television. A solution to the television industry. Home automation products. Health monitoring products. A Tesla-like car that is powered by brainwaves. A Star Trek-like transporter. Free food and energy. Or, in the interim and more pragmatic; lower prices on Macs, iPhones, and iPads.
What is absolutely positively certain is that Samsung’s catch phrase– ‘The Next Big Thing Is Here‘– really is not. According to Samsung, the next big thing is a Galaxy smartphone with a a larger screen, a stylus, and a watch that nobody is buying.
They’re here, yes. But they’re not big things. Sans the Gear watch, Samsung’s smartphones are merely variations on a theme established by Apple’s iPhone in 2007.
Apple CEO Tim Cook said 2014 would be a monumental year for new products. So far, there are no new products. iPhone 6 and iPhone 6 Plus don’t count because they were expected, so there’s nothing really new. Apple Watch doesn’t count because it won’t be here until 2015.
So, what’s the next big thing from Apple?
Gene Munster, who is less accurate in Apple predictions each year than a stopped watch is in telling accurate time each day, says Apple television may not show up until 2016. Cook also said Apple is working on products that even the rumors haven’t considered.
Brain implants? Batteries that last a month? Solar power panels to replace hair and power our devices wirelessly? Sapphire screens for the iPhone 7? Wait. What?