Thanks to Fox News, here how the question mark title works. If the title ends in a question mark, then the answer is usually ‘no.’ It’s as simple as that. Yet, if you own an Apple product tech media critics call you a cult member.
Yes, We’re All Trapped
Robin Lewis, a card-carrying member of the literary politburo known as the Forbes Contributor Network™, uses the words “cult” and “addict” to describe Apple’s customers.
To add a little pseudo-science to the charges, Lewis seems to think Apple’s customers are victims of some sort of neurological connectivity, fostered by Apple’s deviously clever neuroscience engineers, masters of the manufacture of digital dopamine, a key ingredient in any product with an Apple logo.
Uh huh. Sure. That sounds about right (end sarcasm there, start rant here).
Why would he say such a thing? First, I’m not sure Lewis is really a ‘he.’ It’s an assumption on my part. I mean, Robin is also a name used by females. Second, the photo used on Forbes could be Photoshopped so Lewis appears more like a much, much older Rachel Maddow, who is self described as female.
The reason Forbes contributors say such things is because, 1) they can, and those who can, do, and those who cannot, teach, and Lewis also teaches (ostensibly because ‘no can do‘ anymore, and, 2) the more ridiculous things someone can write about Apple the better, because, well, you know– many page clicks and ad views are birthed from provocative headlines and argumentative, nonsensical arguments which use many syllables.
The truth of the matter is this. Apple makes great products that customers love to use.
Pseudoscience and quasi-religious comparisons like those fostered by the Forbes Clan of Literary Clowns™ can come along and fill in the blanks about Apple customer’s neurological connectivity, or religious motivation– the methods behind Apple’s ability to ‘hook’ customers into the ecosystem, or the steps the company goes to just to keep the faithful mesmerized with a growing crescendo of ‘leaked’ pronouncements from on high– but Apple’s success is far simpler than that.
The company makes great products that customers love to use. It’s logical to look forward to more products that we want to use. And, as soon as Apple stops making products we love to use is when we move down the street to a different church. See? We’re not trapped at all.