On one side, Apple makes more money than any technology company, and has higher customer satisfaction levels from hundreds of millions of customer who love the company’s products. On the other side, can you name another company that attracts such vocal criticism over problems deemed insignificant anywhere else in the technology world?
Dr. Jekyll, Meet Mr. Hyde
Customers and technology media seem to have a love hate relationship with Apple. As customers, we love everything about the iPhone until something goes wrong.
The latest is a string of issues that plague Apple Inc., but it’s a lengthy string that goes back many years. Antennagate (‘You’re holding it wrong‘) is one that caught the public eye, thanks to a digital media that thrives on scandal and sensationalism at the expense of fact, balanced perspective, insight, and analysis.
As smartphones have grown in size so have the issues in how they’re used. That 3.5-inch iPhone 4 fit nicely into a tight pair of jeans back in the day, but the 5.5-inch iPhone 6 Plus? Well, not so much. It’s physics. Large smartphones have been bending since they arrived, yet it took Apple’s entry into the market to highlight the problems others pioneered.
Flip phones of the past got scratched, too, but the screens were usually hidden in a pocket or purse. iPhone screens– just as is the case with Samsung, HTC, Motorola, and every other smartphone screen– could be scratched by keys and coins, but only Apple’s phones garner criticism and negative publicity.
Apple is a magnet for riches and love, hate and problems.
The company deserves some of the undue criticism for a variety of reasons. Apple has a high public profile, often sits on a customer created pedestal, designs and manufactures attractive and desirable products, and charges premium prices. When something goes awry with an expensive product, customers are rightly upset, and, recently, Apple has had a string of glitches to match the glitter.
From Antennagate to Bendghazi, Apple seems both to create and weather significant storms which would topple competitors, yet only seem to enhance the company’s stature in the world as the maker of desirable, yet strangely affordable technology products.
Not only does Apple garner headlines for products it makes, the company gets substantial publicity for products it does not make (Gene Munster’s Apple television comes to mind).
Apple’s world is unique to technology companies. As much as the good comes, the bad seems to follow. We may have advice for how Apple can fix this, or change that, or improve what it does, but what the company does best is what it’s done better than any competitor in recent years– laugh all the way to the bank.