It must be difficult to try to figure out what kind of new technology gadgets to design and build and market to the great unwashed masses when Apple never ever does it first. How do you suppose their executives feel when Apple enters a market segment late and changes it?
Envy Is Not Green
Let’s take a moment to review Apple’s history of products which changed markets. The original Apple defined personal computing back in the day.
Beginning in 1984 the Mac changed how we used computers by adopting a graphical user interface and a point and click mouse.
It took Microsoft nearly a decade to get to that level of sophistication.
The list goes on. The iPod was late to the portable media player party, but revolutionized the music and music listening industry.
The iPhone was late to the smartphone games, but revolutionized how we use a phone (it’s really more of a pocket computer with a phone inside).
Apple’s iPad was nearly a decade later than Windows tablets, but can you guess what all tablets look like today?
Executives at competing technology companies are made up of a heady mixture of hubris, bravado, arrogance, and pride. Which often becomes envy and humility as Apple enters their business and dictates the terms.
They’re not green with envy because envy is not green. Red-faced, perhaps. Apple is the one that rolls in the green sucking most of the profits from industry segment after segment. PCs, media players, online music sales, smartphones, tablets, application sales.
Apple is again late to another technology revolution– the smartwatch. Based on just a simple review of recent history, does anyone want to bet how this game is going to end?