We who have chosen to follow the Light of Apple™ go through what can only be described as an annual version of pon farr.
For Vulcans of Star Trek fame, Pon farr would arouse them, male and female, to a feverish level where they might die if not allowed to mate or engage in the ritual battle of kal-if-fee. How is the iPhone fever induced in the faithful at the end of every summer much different?
The Blackout Period
The problem we iPhone users and Apple followers have is all the conflicting stories about Apple’s latest new devices.
Will the iPhone 6 have a sapphire display or not? Will it have NFC or not? Will it have both a 4.7-inch display and a 5.5-inch display? Or, not?
Only Apple knows for sure what’s coming to iPhone customers, fans, and watchers, but the conflicting news reports can drive a loyal watcher into an overload fever which can only be cured by a keynote presentation.
Of course, when Apple does not reveal expected features, the original fever can last for months or even until the next year when the senses are overcome with newer conflicting reports on the latest iPhone.
How can you control iPhone fever? Yes.
First, don’t believe a word of what you read about what Apple will or will not do with the newest iPhone. Skepticism is your friend. Out of sight, out of mind actually works.
Second, instead of reading every article you can find on what Apple’s plans are sure to be, followed up by another article which contradicts the one you just read, take a walk. Take a shower. Stop and smell the roses. Finally, whenever you get an overwhelming urge to find out about or read the latest Apple news reports, type the word “kittens” into YouTube’s search field.
Or, even better, help me to organize the San Francisco Chapter of Appleholics Anonymous. Here’s how it works. Anytime a member gets the urge to go online and read all about Apple’s latest unreleased product, just call SFOAA. We’ll come by and drink with you until the urge passes.
That’s how you control iPhone fever.