Yet Apple faces a number of problems with the iPhone line, including component problems (other manufacturers have better screens and better battery life), but also market position problems. For now, the iPhone comes in a single size– the 4-inch iPhone 5s, 5c, and 4s. Yet the world has moved on to larger screen sizes. What’s Apple’s response?
Who Said What?
My experience as an official, card-carrying, certified Apple watcher is being tested beyond the norm with iPhone 6.
One day there’s a report that both a 4.7-inch and 5.5-inch iPhone will be introduced. The next day another report says only the 4.7-inch model is coming.
One day there’s a report that new iPhones will feature a sapphire screen, but the next day another report says only high-end models will have sapphire.
This back and forth has grown to a feverish level, and isn’t just aimed at the iPhone. Apple’s so-called iWatch wearable device suffers the same fate of misinformation.
One report says it will be introduced next week. Another report says next year. Yet another report says Apple will introduce an NFC-based payment system next week. Another says it will be next year, but work only on the newest iPhones (older iPhones do not contain NFC, while many Android-based devices do).
Apple gets a tremendous amount of publicity both before and after a new model or new device is released. That’s both a curse and a blessing. This year the whole un-official Apple publicity machine is out of control, and that’s a growing problem. Apple risks disappointing a large number of customers if new products don’t match a number of the leaked news and specifications.
What I find stands in contrast to the varying and conflicting news reports is what Apple is doing to the announcement venue, the Flint Center for the Performing Arts in Cupertino, CA. Apple and Steve Jobs used the Flint Center to introduce the original Mac in 1984, the original iMac in 1998, and not much since.
Apple is also building a three-story-high facility next to the Flint Center. Why move to that venue and build a gargantuan building next door simply to introduce a 4.7-inch iPhone?
Something else is coming.