Apple announced record pre-sales numbers for the new iPhones, and immediately contradictory prognostications took their station among the technorati elite and market gurus. Apple’s iPhone 6 orders were either ‘disappointing’ or the beginning of record sales.
When The Bough Breaks
As a card carrying certified Apple customer, critic, and fangirl, I worry about my favorite Cupertino gadget maker.
If ‘what goes up, must come down’ is true, then Apple is due for a fall, because about all the company knows these days is up.
Last year, Apple moved about 9-million iPhones over the launch weekend, even with pre-orders which numbered into the millions.
This year, Apple announced the pre-order numbers– a record over last year– but without China in the mix.
It seems the Chinese are doing everything they can to exercise their God-given right to throw a monkey wrench into a successful venture by not certifying the iPhone 6 models in time for the pre-order extravaganza.
Hiccups aside, Apple appears to be on track for massive, ultra-mega-groovy sales for the holiday season.
That’s why I worry.
I worry because at some point in the not-to-distant future Apple’s sales are sure to take a dip, perhaps because a new Samsung or Microsoft or Amazon or Google device will be so much more advanced that many of the half billion or so Apple customers will slowly jump ship.
Hey, it could happen, and we’ll know it because finally, an Apple competitor will have something, perhaps real numbers, to boast about.
Don’t forget, a large chunk of iPhone customers switched to Android phablets in the past few years, but you’d never know it because Apple’s sales numbers continued to go up.
The ‘law of large numbers’ does not apply to Apple. It’s the law of ‘what goes up, must come down.’ Somewhere, sometime, Apple will stumble and the world will be there when it does. To gloat.
After all, Samsung is gloating now because the iPhone 6 has a bigger screen. Then again, it might just be sour grapes because Samsung’s profits have continued to drop as it has failed to compete with Apple in premium smartphoneland, while cheaper Android phones lap at the company’s meager profits at the low end.
Apple has yet to spend much money advertising the iPhone’s larger screen, but I’m sure the company appreciates Samsung spending money to do just that so Galaxy S4, S5, and Note owners will know its time to switch.