How else do you explain the lines already forming at various Apple stores? Many of the company’s iPhone faithful want to be first in line to get a look at, manhandle, and perhaps walkout with the latest iPhones– still not due in stores for a few weeks.
Sense Of Community
Standing in a long line for hours or days is not my thing, and I truly enjoy Apple products and have been the proud owner of nearly everything with an Apple logo on it.
The first YouTube video of the growing line at the NYC 5th Avenue Apple Store, just a few blocks from where I work, gives you a sense of what’s going on but not why.
The why of the Apple Store lines may be easily summed up by a few words from critics; zealots, cultists, etc. But I don’t think that tells the whole story.
After all, how many cults have over half a billion members?
Also dispelling the Church of Apple myth is the wide spectrum of customers; whether of those waiting in line (early adopters), or everyone else– students, workers, professionals, retirees, foreigners– who will rush to an Apple Store in the next few weeks simply to touch Apple’s latest and greatest.
Does that kind of journey by faithful customers alone make Apple’s Stores shrines?
Perhaps, but it’s really more a sense of community. Apple customers, despite the broad spectrum of people, are discriminating buyers who value quality and ease-of-use and security. We may be in the minority of smartphone buyers on a worldwide basis, but the iPhone can easily be described as an affordable luxury which brings a sense of contentment to users.