That makes Apple products desirable, helps them to command higher prices, which gives the company greater profit margins so the company can invest in new technologies. Like gold paint. That’s right. Gold. iPod. iPhone. What else would look good in gold?
The Midas Touch
If ever there was a modern technology company with a gold touch, it’s Apple. Seriously. Whatever it touches has gold in there somewhere.
Except for the Mac. And the iPad. But that lack of gold may change soon because our favorite Cupertino gadget maker knows that gold veins run deeper than Hillary Clinton’s varicose veins.
The latest word on the street is that there’s a new iPad under the sun (insert golden analogies here). And it will feature the Touch ID and a gold model, similar to the gold iPhone 6.
An even later word on the street involves the Mac; specifically, a sleeker and slimmer MacBook Air with Retina display, and decked out in a new color.
Guess which new color?
Yes, friends, neighbors, boys and girls, guys and gals, Apple is working on a gold MacBook Air. The real question is, ‘Will a gold MacBook Air ever see the light of day?‘ Or, the light of an Apple Store?
What is it about gold– or, more specifically, the gold paint that Apple uses in the iPhone that would make a gold iPad and MacBook Air more desirable than the pedestrian aluminum colored models?
I suspect that design honcho Jonny Ive and the Apple engineering crew have figured out that human beings will pay more for products made of gold (or look more like gold), than silver, or pedestrian beige, gray, or black.
Why? It’s in the genes. If it glitters, we like it. There’s no other way to explain it.