Miss the boat, go missing in action, introduce ultra cool and new tools– for free– and still disappoint the technorati elite. Were we screaming for a new way to tell time? No. What we want is a solution to the problem known as television.
It Still Ain’t Apple TV
What was missing in action from Thursday’s Apple Event (streamed live over Apple TV and on the web) is a laundry list of products Apple is struggling to manage.
Yes, it was nice that new iPads are on the way. Touch ID is a nice plus; the gold iPad will sell well in Asia, thanks for the free new versions of iOS 8.1 and OS X Yosemite.
The few folks who use an iMac for video editing and photography will appreciate the 5k Retina display in the new iMac, and somehow Apple managed to reduce the price of the slightly overpriced Mac mini, while upgrading nearly everything inside.
Where’s the upgrade for Apple TV? It went missing in action.
After all, the billing for this event was a simple “It’s been way too long.” The iPads were upgraded less than a year ago. Both MacBook Air and MacBook Pro were upgraded in the past year. Ditto for the iMac with that cool thin screen design.
Anything that smacks of “It’s been way too long” should be applied to Apple TV because that’s been way, way, way too long; already pushing three years since the last significant update.
Every Apple TV competitor’s device has more horsepower, more capability, more channels, and a lower price tag. Apple TV’s one saving grace is AirPlay, which lets you stream whatever is on your Mac, iPhone, or iPad directly (actually, indirectly) to your widescreen TV.
Hey, Apple. If we cannot get video on demand for all TV shows and movies ever made, at least drop in a faster CPU, more storage, and an Apple-inspired DVR while we wait for that TV thing that Steve Jobs said he cracked.