Color me as a big city girl and you’d be half right. The other half is a small town girl who grew up watching Hee Haw re-runs.
Remember, “Gloom, despair, and agony on me?” I’m pretty sure that’s Samsung’s new motto. The Korean chip, smartphone, tablet, refrigerator, and washer and dryer giant has come upon hard times trying to be the Apple of smartphones while selling its plastic coated wares to the Hee Haw crowd.
The Two-Faced Identity
Samsung is a two-faced company with two faces. Two-faced as in lifting intellectual property from those with more intellect and denying (they lost in court anyway).
And, two faces– trying to be a premium brand like Apple while selling inexpensive plastic smartphones to the masses that make up the great unwashed Hee Haw crowd.
See the problem with that two-faced approach?
Samsung lost out in the premium brand war to Apple. Samsung lost CPU and chip business because Apple didn’t want to fund a competitor. Samsung lost profits by selling to the folks who make up the Hew Haw crowd.
What’s the common denominator? Samsung is losing.
Doesn’t the motto ‘Gloom, despair, and agony on me‘ seem much more appropriate than ‘The next big thing is here?‘ Of course, if the ‘next big thing’ really means smartphone marketshare dropping 25-percent, and profits dropping about 60-percent from recent highs, then, yeah, big and all that.
Just as BlackBerry shipped a record number of smartphones for a few years after the iPhone was introduced, before falling upon very, very hard times, Samsung shipped more products but made less money.
What’s the problem? Samsung isn’t just two-faced about IP, it’s multi-faced (as opposed to multi-faceted) about the product line. With a gazillion tablet and smartphone models at all price ranges, what does Samsung stand for (besides intellectual property theft)?
The Hee Haw crowd won’t pay much money for cheap-assed smartphones and tablets, hence the drop in profits. Samsung can’t match Apple’s build quality at the premium end where the discerning buyers note that Samsung actually sells cheap plastic junk, so, why bother with the Samsung brand at all?
‘Gloom, despair, and agony on me,’ indeed. Take a look at this video of what is obviously Samsung’s executive team discussing the situation.