Here’s my take and summary of their collective reactions: “Holy $#!&!” That about sums it up, right? They had worked for years on Android only to have Apple jump a few years into the future with the iPhone, and now they had to start over and catch up. So, it is with this new doohickey thingamabob.
It’s Not A Smartwatch
My father once told me that all it took to make a small fortune in business was to start with a large fortune.
All it takes to create a smartwatch is a bag of money and a trip to China. That’s probably what the famed will.i.am did.
What he came back with was a radical electronic gadget called the Puls. It could better be named Puhleeze!
What is Puls? Think of Puls as a mashup of smartwatch, cell phone, and the electronic ankle monitor that law enforcement officials strap onto to criminals to know where they are.
Will.i.am won’t call Puls a smartphone and that’s probably a good idea. It’s an ankle bracelet that you wear on the wrist. It runs apps, makes phone calls, plays music, connects via Wi-Fi and Bluetooth, and select cell phone companies.
It’s not a watch but it fits on your wrist and tells time. If “a rose by any other name would smell as sweet” then this non-smartwatch that tells time on your wrist probably won’t smell too good in the marketplace. I can only imagine how will.i.am felt when he saw Apple introduce the Apple Watch last month.
The specifications of the Puls non-smartwatch are impressive, though. 1GB of RAM, 16GB of storage, speakers, 3G (not 4G LTE), Wi-Fi, GPS, pedometer, accelerometer, and apps for Facebook, Instagram (no camera?), and Twitter.
The price? Will.i.am says it’s “affordable.”
Battery life? 5 hours.
It took me 20 minutes to clean up all the coffee I spit out on my MacBook’s screen and keyboard when I read that.