If this new line of iPads is better in every way, and every review is glowing, then why are so many critics– and even some Apple defenders– bored to death with Apple’s latest and greatest tablet? I didn’t have an answer. Until now.
Be Like Mac
Apple innovates in ways far different from Google, Microsoft, Samsung, and the usual riffraff of technology followers.
First, Apple cobbles together a unique design from available components, but in a unique way. That disrupts an industry.
Go down the list. Mac, iPod, iTunes, iPhone, App Store, iPad, etc.
Then, Apple goes into iterative innovation mode where every new model is an improvement, yes, but, well, boring when compared to the excitement generated by the original.
What’s happened to the iPad Air 2 that makes it the best but boring at the same time? It’s like the Mac. Those same critics don’t call the Mac lineup boring. It’s the nature of the Mac to be improved iteratively, with a few bumps of excitement every few years.
Think MacBook Air, and SSDs. Think MacBook Pro and Retina display. Think Mac Pro. Or, iMac with Retina 5K display. Iterative innovations with a little excitement every now and then, but not boring.
And that’s OK with everyone. The Mac sells well. The Mac lasts longer than most cheap PCs. The Mac has a better resale value. The Mac runs far more apps than Windows PCs. The Mac isn’t cheap, but it’s affordable.
That’s the case with Apple’s iPad Air 2 (and, to a degree, the iMac mini 3; we gotta do something about all these names). It’s become like the Mac, with notable but not excitable upgrades every year.
No matter what new feature is added– thinner, lighter, better screen, Touch ID, faster CPU and graphics– it’s still just an iPad; much like the Mac, regardless of the new features– remains a Mac. The only real problem with iPad Air 2 is that it’s become just like the Mac.
That’s a good thing, not a bad thing.