The back of the enterprise is made up of the heavier devices; networks, servers, data storage, corporate applications; the territory run by IT and CIOs. The front end is a different animal, in flux and some chaos, and under tremendous pressure to adapt to a changing world. Who’s the 21st century agitator?
Apple And BYOD
Every couple of years for nearly a decade I’ve managed to attend a few JAMF Nation User Conferences– JNUCs— a conference for Apple users in the corporate enterprise.
Growth in attendance at the conference seems nearly to double each year. It’s all about Apple and the enterprise and how IT departments can handle Apple’s Macs, iPads, and iPhones.
Why? Isn’t Microsoft the king of the enterprise? No. Wait. Maybe it’s Dell. Or, IBM. Or, HP. Nope. None of the above.
The fact is this– in the back end, the heavy device, data and network side of the enterprise, there is no single leader making things happen and moving the business or industry forward. Instead, it’s a chaotic melange of vendors vying for the almighty corporate dollar.
Another fact is this– in the front end, the user territory, it’s Apple that is pwning the industry, moving it forward– out of the dark ages of Windows and big iron– into the mobile arena. How? By creating mobile devices that users– from cogs in the wheel like me to the executive team– desire to use more than any other.
Owning The Future
In mobile devices– iPhone and iPad– Apple rules the front end, the personal side of corporate enterprise, and through the alliance with IBM, aims to take up permanent residence. It’s Apple which forced formal BYOD (bring your own device; primarily iPhones) to corporate IT departments once in love with Windows and BlackBerry because they were good for long term employment.
Executives loved their iPhones so much they demanded that CIOs and IT departments allow them everywhere. Apple helped itself with improved security and connectivity, yes, but also with a steady stream of updates, which businesses prefer over the trials and tribulations and security issues of Android devices.
Mac users, of course, have always taken up residence in the corporate world, but always as a niche, often relegated to graphics, designer, writers, multimedia, and the few executives who decided they’d had enough of Windows.
Now, Mac users have Apple compatriots in iPhone and iPad users; a corporate camaraderie which spells disaster for the status quo.
Without anyone paying much attention, Apple has pwned the enterprise.
Pwn is a leetspeak slang term derived from the verb own, as meaning to appropriate or to conquer to gain ownership. The term implies domination or humiliation of a rival, used primarily in the Internet-based video game culture to taunt an opponent who has just been soundly defeated (e.g., “You just got pwned!”).