Headline writers, news writers, and editors the world over love a salacious story with a high profile, facts be damned. It’s a good thing Apple is loved by hundreds of millions of customers and manufactures such good products. Otherwise, the company should have an inferiority complex.
Playing Unfair Is The Norm
Here’s a perfect example of how the media deck is falsely stacked against Apple. Remember Bendgate? Also known as Bendghazi?
Some clown decides to bend his new iPhone just after it launched and while media publicity was the highest, puts the video on YouTube, and a few million views later– well, another Apple scandal.
The problem in this scenario is that media outlets the world over did not treat the event as the stupid act it was. Instead, it became a full blown scandal, an example of yet another Apple product fail.
Except it wasn’t a fail. It was a stupid trick by someone who probably who shared with Google some of the revenue that resulted from millions of eyeballs watching an idiot destroy a popular new device.
Almost instantly Apple was against the PR ropes, defending itself from bad publicity with no basis, watching as customers walked into Apple Stores to bend new iPhones. Deliberately. Worse were the competitors, whose products bend much the same way, piled on and denied their own bendability crisis.
None other than Consumer Reports determined that Bendgate and Bendghazi were highly overblown as an issue. To show what a double standard exists you’ll be hard pressed to find similar outrage over Samsung’s new Galaxy Note 4 with the giant gap in the side of the device.
Samsung is better than Apple at heading off such obvious manufacturing problems. The gap in the Galaxy Note 4 is considered by Samsung to be something of a feature; perhaps a place to store business cards, or it could be a home for mobile bed bugs to spend the night.
Why does Apple seem to be the one technology manufacturer who is targeted for media dustups? It’s the company’s profile; highly visible, and the reputation as a maker of products that ‘just work.’ Oh, and the fact that half a billion people own Apple products.