Nah. Just kidding. It won’t. Remember ‘Windows Everywhere?‘ That was Microsoft’s official mantra back in the day. Since then, there’s been a revolution in the mobile industry that left Microsoft in the dirt.
The company’s latest answer to become relevant in mobile devices is… drum roll, please… Windows Everywhere. The latest is called Windows 10. 10? Yes. Windows 8 was so bad that Microsoft is skipping the obvious and going straight to the Hail Mary of Windows versions. 10.
10 Plays Catch Up
Maybe there’s more to Microsoft’s thinking than meets the eye. The number 10 has special significance in humanity.
Apple launched OS X (it’s ‘ten’ not ‘X’) at the turn of the century, and, 10 versions later has opted to keep ’10’ around– hence, OS X 10.10 Yosemite.
In numerology 10 has all sorts of meanings; October, the 10th month. 10 is a Destinty or Life Path number. 10 relates to the Wheel of Life in the Tarot deck; 10 is symbolized by the pillar and circle, thereby both masculine and feminine.
The number 10 has all sorts of symbolic things going for it, including leadership, confidence, optimism, energy, creative power, success, determination, independence, and much more.
It’s easy to see exactly how far behind Apple that Microsoft has fallen. Apple went straight to OS X Cheetah in spring, 2001. Microsoft’s Windows didn’t hit the magical ’10’ until October, 2014; 13 years later.
Wait. Isn’t 13 unlucky?
Regardless, Windows 10 is on the way, and the core will run on standard PCs, Windows Phone, notebooks, and tablets, but with a user interface tailored and customized a bit for each device.
Think of this strategy as familiar– Apple does it with the core of OS X, which powers the Mac, but also remains behind the scenes in iOS for iPhone and iPad. Microsoft shill Mary Jo Foley pointed out that Microsoft’s objective is to make Windows 7 users feel like upgrading from a Prius to a Tesla.
Saving The Windows Industry
Allow me to call Windows 10 Microsoft’s ‘Hail Mary!’ version of Windows; a last gasp effort to bring Windows into the increasingly mainstream mobile device world, where, so far, Microsoft has failed miserably.
The Windows tablet and notebook business remains mostly moribund; near the point of death as manufacturers are unable to make enough profit to survive, let alone prosper. New PC notebooks can be hand for a few hundred dollars, with tablets available for less, and hybrids– which should be a good idea if it only worked– struggling for relevancy.
Windows Everywhere didn’t work the first time years ago, and is likely to be a failure with Windows 10 because customers were, are, and are likely to remain victims of Windows Fatigue™. Today, the options to Windows are many, varied, less expensive, easier to use and master, and have more hardware and software options.
Sticking the number 10 onto an OS that people don’t like to use in the first place is not likely to change anything.