Thanks to the mobile revolution of smartphones and tablets, the PC industry is in chaos; manufacturers are exiting the business, and those that remain struggle for relevance and profits. Except Apple. What’s the biggest news from Apple’s latest show ‘n tell? An iMac.
Cool Still Rules
This week, as I do almost every week, I opened up Apple TV, navigated to Podcasts, and I watched yet another episode of This Week in Tech with Leo Laporte and his tech savvy guests.
An oversized chunk of the episode was all about… insert drum roll here… the new Mac; specifically, the iMac with Retina 5K display. Think about that situation.
Who talks about desktop PCs anymore? Can you name another all-in-one desktop computer that sells like the iMac?
Who talks about desktop computers in the age of mobile devices like iPhone and iPad? Well, when it comes to upping the bar, setting a new standard, and catering to a highly visible industry, it’s an Apple world.
Most smartphones and tablets these days have higher resolution– on a pixel per inch basis– than the new iMac. What’s the big deal? How can Apple keep the industry’s media gurus talking about, well, desktops?
It’s the screen.
Apple sells a disproportionately huge number of Macs– MacBook Pro and iMac and Mac Pro models– to photographers and videographers. The new iMac’s 5K Retina display comes with almost 15-million pixels, nearly double the resolution of a 4K display, which is just now entering the marketplace.
Apple figured out a way to drive all those pixels on the screen as if scrolling through warm butter (another Steve Jobs-ism). The previous high-end 27-inch iMac came with resolution of 2,560 by 1,440 pixels– a measly 3.6-million pixels, vs. the new iMac at nearly 15-million pixels.
That’s what Apple does. Even in a technology segment that seems moribund, Apple is able to generate excitement and enthusiasm for a new product that pushes the industry ahead. Again.
We live in a mobile world; more mobile devices sold than PCs, either desktop or notebooks– yet Apple thrives in an aging industry segment. Can you name another tech company that does that as frequently as Apple?