A few weeks later Apple announced the real numbers. 5.52-million Macs. A new all time record which blew away the estimates. Here’s the problem with all the numbers being bandied about by the tech media bandits and charlatans. They. Are. Guesstimates. Guess who has the real numbers?
Numbers Don’t Lie
Every week you’ll read about how Apple’s iPhone marketshare keeps dropping, how the slowdown in iPad sales indicates Apple is in trouble.
What the journalists and technorati elite DO NOT tell you as they damn Apple with damned lies, is that their numbers are made up.
They’re guesstimates. As in estimates. As in made up. Also translated as fake numbers.
Amidst all the estimates and fakery are real numbers. Hard numbers. Numbers not subject to much interpretation.
Those numbers come from Apple.
Name another technology company that provides, quarterly, annually, or in a foreign language, the number of similar products shipped.
Samsung? Nope. Amazon? Nope. Google? Nope. Microsoft? Nope.
What does that say about the source of the numbers which highlight Apple’s falling fortunes amid falling marketshare? There’s that old saying, attributed to Mark Twain which goes something like, “Lies, damned lies, and statistics.” That describes the type of numbers generated by IDC, Gartner, and any other so-called research company that offers guesstimates for technology sales.
Apple’s numbers– Mac, iPhone, iPad, iTunes store downloads, App Store downloads– numbers; are hard. Firm. Unassailable. Marketshare numbers don’t matter much if none of the other players in a give market segment make much profit and are not willing to disclose how many units they ship each quarter.
Another example came from ABI Research. Chromebook shipments exploded. By how much? 67-percent. That’s not a hard number. It’s an estimate, a guesstimate of how much of an increase in units Chromebooks had in the recent quarter. The so-called number is worthless because there’s no baseline.
Was it an increase of 67-percent from 1,000 units? Or 10-million units? See the problem? There’s no baseline to those numbers, so they cannot be treated as facts, and they have little value. People like ABI, IDC, Gartner and others make up numbers, which are then used as lies, damned lies, and statistics.
If you want real numbers, check Apple’s financials each quarter. Otherwise, ignore all the other numbers in competing market segments until Samsung, Amazon, Google, Microsoft et all release real numbers.