You gotta love the invitations that Apple sends out to the media just before a big announcement. Apple gets more mileage of a cryptic invitation than most companies get from a new product press release.
The latest is simple. A colorful apple stem on top the colorful Apple logo (looks much like a finger pressing down on a screen) with the title, “It’s been way too long.” What’s been way too long?
Mac, iPod, TV
For a week or so ahead of Apple’s latest pronouncement the technorati elite will list everything that Apple could or would do that’s been too long.
Hey, that’s easy. I can do it, too. First, a question. What Apple product has not seen much of an upgrade or update in recent memory?
By process of elimination, let’s rule out the obvious.
It can’t be iPhone or iPad. The iPhone 6 line is new, and though we can expect an updated iPad line, that’s not the focus, and it hasn’t been that long anyway since the last update less than a year ago. But, you know, new iPads just in time for the holidays and all that.
How about the Mac?
There’s some fruit under that cabbage, no? The nearest thing to a Mac that hasn’t been upgraded in way too long is the Mac mini, then the MacBook Pro and MacBook Air line, then the slim-screen iMac, and powerful Mac Pro.
Again, I expect updates to the mini and notebooks, but is the Mac what Apple hasn’t bothered with for ‘way too long?‘ Not really.
The Apple product lines that have seen the least amount of Cupertino love is the Apple TV and the iPod. I would not be surprised by a modest update to the iPods; especially the iPod touch, but Apple easily could surprise with newly polished models. No one sells more competing portable media devices than Apple does iPods.
Though I’m certain we’ll see new iPads, a few new Mac models, a little more shine on the iPod, and OS X 10.10 Yosemite, what has really grown long in the tooth is the diminutive Apple TV device.
Yes, Apple TV. It’s been way too long since Apple did much more than add a few more useless channels. It’s time for Apple TV applications, more power, lower price, and I’d pay more money to have all TV content on-demand, but I’d settle for an Apple inspired DVR.
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