For that matter, where is the new Apple TV? Apple watchers have expected a new one– featuring a game store– for a couple of years, only to be met with, well, nothing. What’s less silent than silence? Well, guess what. There’s a quake brewing in TV land, and that means a tsunami wave of change. Maybe.
I’m A Cable TV Company, Too
Apple is one of the tech world’s most famous market disrupters, but hasn’t made a dent in the television industry. It’s a tough crowd. Members only. Apple may be in the dugout, but isn’t in the lineup.
The change that might change that could come from the F.C.C. itself, which is thinking– just thinking– about changing the definition of cable television to include internet streaming.
Cable and broadcast networks would then be required to sell their content to Apple or other companies that want to distribute TV shows and movies. As it is now, all that goes only to cable or satellite TV companies.
This whole ball of wax or Pandora’s box change could actually come about because of something simple. Define a multichannel video programming distributor to include internet services, and not just cable TV operations or satellite TV companies.
For the sake of grins and beer, let’s say it happens. The F.C.C. changes the definition and Apple becomes, in effect, an internet television distributor. Apple TV starts to look much more like a device we keep while throwing out the cable TV company’s box, right?
Not so fast. There are all kinds of issues to overcome, despite the rules change that could be dramatically simple.
Two words. Bandwidth. Alright, that’s just one word, but you get the idea. Cable TV, by using a cable, blasts a gazillion channels into a home. The internet wasn’t made for millions of homes to stream TV shows and movies from a few hundred sources all day and all night.
Though Apple has the money and technical chops to make a big dent in the television universe, so does Google and Microsoft and probably a few dozen other companies with more cash than brains.
Still, this has the potential for a tsunami wave of change that would make for one hell of a ride, right?