Before moving on to the future, a little history is in order. Apple co-founder Steve Jobs recognized the value of the graphical user interface on personal computers and cut a deal with Xerox to bring the GUI to the masses.
Jobs saw something that most of the industry gurus, including Xerox, did not. The same has been true of other Apple products. So, what about the newest– Apple Watch?
What Does Apple See?
More recent history indicates that the collective geniuses at Apple recognize product usability before customers fully appreciate what’s being sold.
Remember the iPod? It was too heavy, too expensive, too cumbersome, limited to the Mac, blah, blah, blah, and yada, yada, yada.
The iPod was a runaway success. What about the iPhone? It was too expensive, didn’t do 3G, didn’t have any apps, there was no hardware keyboard, blah, blah, yada, yada.
The iPhone was a runaway success. See the trend now?
Apple has a history of launching products that are highly criticized both before and after launch, but which customers love and purchase by the tens of millions. Apple’s success is often dismissed as ‘marketing‘ or the result of a ‘cult mentality‘ but I think Apple’s designers and engineers know something about what people want to use. What do they see that we do not?
About That Watch
Some of the beans have been spilled, and part of the cat is out of the bag (it’s the first Friday of the month, and that means Mixed Metaphor Day). Apple’s Watch has been spotted in the wild, and the company is showing it off here and there but not everywhere.
It’s a watch. An electronic watch. What is so special about Apple Watch? To evoke a little of the typical criticism leveled at new Apple products, Watch is too expensive, too thick, too tied to iPhone, and too limited in functionality, blah, and yada.
See the trend?
Evidently, Apple’s famed designers, engineers, and executives know something about Apple Watch that the rest of us do not, despite efforts to pontificate the negative and prognosticate future failure.
But take a minute to note what has happened to our iPhones, iPads, and Macs. They work together and communicate to us through alerts, alarms, notifications, text messages, email, calendar events, and much more. None of those functions are new, but Apple is blending them together in multiple devices.
A watch is more convenient than an iPhone, which is more mobile and convenient than an iPad, which is more mobile and convenient than a Mac or anything that smacks of traditional personal computing. Apple sees the Watch as an extension of communication capability– dressed up to kill, of course. But it’s not a watch.